Digital printing has become the go-to solution for businesses that need to produce a high volume of printed materials in a short amount of time. It has revolutionized the way we produce print, allowing us to deliver stunning results without sacrificing quality.
Digital printers work by mapping an image onto the surface of a chosen product (custom shirts, hats, tumblers, bags, and more) and then using minute droplets of ink to transfer that image on to it. The process eliminates the need for expensive plates and allows designers to create complex prints quickly and affordably.
The key advantages of digital printing include:
It is fast and efficient
The biggest advantage of digital print is that it cuts out the need for a lengthy setup process. As soon as a high-resolution digital image file is uploaded the printer can start producing prints almost instantly. This can be especially useful when it comes to tackling projects that require short turnaround times, such as event marketing materials or personalized products.
It can handle a high number of colors
Digital printers have evolved to the point where they are able to print in almost any color imaginable. This versatility makes them a great choice for creatives that need to realize clothing designs, trade show graphics and even massive banners. The digital printer will typically use CMYK mixes to reproduce these designs, which can result in stunning images that would otherwise be impossible with traditional methods.
It can print on a variety of different surfaces
Because digital printers can be used to print on such a range of different materials it has opened up a world of possibilities for businesses that need to produce their own merchandise or promotional products. Products can be produced on-demand, meaning that the products will only be made when they are needed. This helps to reduce waste and is a big win for those that are concerned about the environmental impact of their production processes.
It can be personalized
As digital printing technology has advanced it has also become possible to personalize each print. This is known as variable data printing and it allows you to include unique information on each print, such as names, addresses or other details. This is ideal for direct mail campaigns or for creating individualized marketing materials that are tailored to each recipient, which can help increase engagement and response rates.
While there are still a few drawbacks to digital printing that haven’t yet been overcome, the benefits far outweigh these. We are rapidly moving towards a world where digital print will be the dominant printing method and it is already revolutionizing the ways we do business. It will only continue to improve and evolve, so that businesses can keep producing their printed products in the most effective, affordable, and environmentally friendly way possible. We encourage you to speak to our team for more information on why digital printing should be your first choice when it comes to printing. If you are looking for a printing company in Plano, visit https://www.northdallasprintingservices.com/.