Brochures and flyers are valuable print marketing tools that help small businesses convey key messages and visually engage customers. Effectively using these visual pieces requires planning and execution. To avoid common pitfalls, it’s important to follow these best practices:
Ensure Consistent Font Style and Size
Maintaining consistent font style, size, and color throughout the brochure can improve readability and create a polished, professional look. It’s also helpful to use a variety of font weights to create visual differentiation between header and body text. A good guideline is to keep headlines at 12 or 13 point and body text at 10 or 11 points.
Choose Proper Paper Quality
The choice of paper can influence the overall impression of a brochure. The paper’s texture, thickness, and finish can contribute to its overall appearance and durability. It’s important to work with a brochure printing shop who can provide recommendations and options for the best paper type for your project.
Include Testimonials and Social Proof
Including testimonials, reviews, or endorsements can add credibility and authority to your brochure. In addition, they can help readers understand how others have benefited from your product or service.
Focus on the Goal
Before you start designing, it’s important to pinpoint your brochure’s purpose. Is it introducing a new product, highlighting your services, or offering an event? The answer to this question will drive the content and design of your brochure.
Achieving your goal will help determine what kind of information to include, what formatting to use, and how to layout the page. For example, if your brochure is designed to generate leads, consider adding a contact form or QR code so readers can easily access your website.
Choose the Right Folding and Layout
The number of panels and the folding style of a brochure can impact its readability and overall impact. A popular brochure format is a bi-fold, which consists of a single sheet of paper that is folded into four consecutive panels that can be read from left to right like a magazine. However, tri-folds and gatefolds are also available.
Choose a readable text size and consider including “call-out” boxes to highlight important points for skimming readers. These text boxes should be a bold highlight color and contain key messaging that can be quickly scanned. Finally, use images that complement the text and draw the reader’s eye.
Consider Including Infographics
Infographics are an engaging way to share complex information with a large audience. According to Venngage, infographics can increase engagement by up to 400%. They’re great for sharing data and statistics that would otherwise be difficult to communicate with a single image.
Flyers and brochures are great tools for generating awareness, encouraging customer interaction, and increasing event attendance. Using captivating designs and high-quality printing, you can make your printed materials stand out in a crowd. With the help of a digital printing shop in Detroit, you can achieve the results that you’re looking for with your next marketing campaign.